Do you sell domestic tour packages and want to reach buyers through Facebook travel and adventure groups — but your posts keep getting ignored or reported as spam? Promoting tours in Facebook groups requires the right format and the right targeting. This guide walks through an effective approach.
Facebook Travel Groups: A Channel Still Worth Using
Travel groups, destination-specific groups, and local travel communities on Facebook remain active. Members in these groups are typically in the planning phase of a trip and actively looking for specific recommendations.
Unlike broad Facebook Ads targeting, posting directly into travel groups reaches people who are already searching for travel information. The condition: your post must provide enough practical information — not just attractive photos.
Required Information for a Tour Promotion Post
Potential customers decide whether to contact you based on the basic details in your post. Missing key information causes them to scroll past — not reach out to ask:
- Destination: Specific name, not just “Northern Vietnam tour”
- Duration: “3 days 2 nights” is clearer than “weekend tour”
- Departure date: Specific dates or a weekly/monthly departure schedule
- Price: All-inclusive price and what it covers, stated clearly from the top
- Included: Vehicle, hotel (star rating), meals (how many), which entrance fees
- Excluded: What guests pay out of pocket (drinks, personal expenses, optional surcharges)
- Minimum group size: Will the tour run with just a few people?
- Cancellation policy: How many days in advance for a full refund?
- Business license number: Builds trust with first-time buyers
3 Real-World Tour Post Captions
Sample 1: Da Lat Weekend Tour
DA LAT 3 DAYS 2 NIGHTS TOUR — DEPARTING FROM HO CHI MINH CITY
Departure area: Ho Chi Minh City
Schedule: Every Friday evening, returning Sunday
Price: VND 2,850,000/person (children under 5 free)
Included: Transportation, 3-star hotel, 5 meals, entrance fees
Not included: Flights, personal expenses, shopping
Business travel license: GPLH-HCM-XXXX
Contact: 0901.234.567 (Zalo) — book at least 3 days ahead
Sample 2: Phu Quoc 4-Day Tour
PHU QUOC 4 DAYS 3 NIGHTS TOUR — COUPLES & FAMILIES
Departure: From Hanoi (by flight) or Ho Chi Minh City (flight or coach)
May 2026 departure dates: 09/05, 16/05, 23/05, 30/05
Price: VND 6,500,000/person (4-star hotel, 7 meals)
Included: Round-trip flights, resort, entrance fees, tour guide
Not included: Travel insurance, alcoholic drinks, shopping
International travel license: GPLH-HN-XXXX
Contact: 0912.345.678 (Zalo / call 8am–9pm)
Sample 3: Ha Long Bay 2-Day Cruise
HA LONG BAY 2 DAYS 1 NIGHT CRUISE
Departure: Hanoi — hotel pickup included
Schedule: Monday, Wednesday, Friday each week
Price: VND 3,200,000/person (double cabin)
Included: Hanoi–Ha Long–Hanoi transport, cabin, 4 meals, kayaking, sightseeing fees
Not included: Drinks, shopping, crew gratuity
Vessel: 3-star certified — regular safety inspection
Contact: 0932.456.789 (Zalo) — 100% refund if cancelled 7+ days ahead
Tour Photos and Video: What Actually Builds Trust?
Photos your company took on real past tours always outperform stock images or borrowed content. Buyers can tell the difference between real and marketing photos. A real photo — even if technically imperfect — builds more trust than a polished image that does not reflect the actual experience.
High-value photos include: real guests having fun, actual meals served on the boat, the tour guide in action, the real cabin or hotel room. Professional photography is not required.
Posting Tour Promotions Across Multiple Groups with Dang Bai Tu Dong
When you need to announce a new tour or remaining availability to many travel groups, adventure groups, and local community groups at once, Dang Bai Tu Dong is a Chrome extension that supports scheduling posts in a preset sequence across multiple groups.
See dangbaitudong.vn/pricing for current features and pricing (as of April 2026; subject to change).
For more detail, see our guide on multi-account Facebook workflow.
For more detail, see our guide on AI prompt engineering for FB content.
For more detail, see our guide on scheduled FB post automation.
Frequently Asked Questions
What business license is required to sell domestic tours in Vietnam?
Under the Tourism Law 2017 and its implementing regulations, selling domestic tours requires a Domestic Travel Business License issued by the provincial Department of Tourism (or Department of Culture, Sports and Tourism). International tour operations require a license from the Vietnam National Authority of Tourism (Ministry of Culture, Sports and Tourism). Each tour guide must hold a valid tour guide card.
Can tour promotion posts be approved in Facebook travel groups?
Most travel groups allow tour promotion if the post provides genuine value — specific destination info, accurate pricing, clear logistics. Groups with strict no-promotion rules will remove posts regardless. Always read group rules before posting and avoid pure sales language with no informational content.
How many groups should I post a tour to?
Start with 10–20 highly relevant groups: groups focused on your destination, regional groups covering your departure city, and active travel planning groups. Posting to too many irrelevant groups wastes time and risks spam flags. Quality of group targeting matters more than volume.
Should I post the same caption in every group?
The core information should stay consistent for accuracy, but adjust the opening line for each group’s audience. A Hanoi-based group gets “Departing from Hanoi every Friday” upfront; a Ho Chi Minh City group sees the HCMC departure first. Small personalizations improve relevance and reduce the chance of posts being flagged as identical copies.
How often can I re-post the same tour in the same group?
Most active travel groups allow one promotional post per user per week. Check the specific group rules. If you have multiple upcoming departure dates, post once per date range rather than repeating the same post with the same dates — this keeps the content genuinely updated and avoids spam flags.