Are you posting into Facebook groups but only using plain text, while other sellers’ photo and video posts consistently get more engagement? Each post format has its own strengths and serves different goals. This guide explains how to combine multiple formats to increase your reach.
What Post Formats Are Available in Facebook Groups?
When composing a post in a Facebook group, you can choose from:
- Text + colored background: Short text on a gradient background — stands out in the feed
- Text + photos: Long caption paired with 1–10 product images or informational graphics
- Text + native video: Upload video directly to Facebook (not via YouTube link)
- Text + link: Paste a URL to auto-generate a preview card (cover image, title, description)
- Poll: A question with 2–5 answer options — drives fast engagement
- GIF/Sticker: Short, fun content suited to lifestyle groups
Which Format Gets Better Reach?
Practical experience from sellers active in Facebook groups:
- Native video typically gets the highest reach because Facebook wants users to watch video on-platform rather than leave for YouTube
- High-quality photos (real-world shots, accurate colors, good lighting) outperform plain text — they capture more viewing time
- Plain text works well when the content triggers engagement naturally: open questions, experience-sharing, opinion polls
- Polls spike comment counts quickly but convert to purchases less directly
The Facebook algorithm changes frequently. Targeting the right audience at the right posting time still matters more than format choice alone.
Technical note: Facebook does not allow mixing photos and videos in a single group post. If you want both, post them as two separate posts spaced at least 2–4 hours apart to avoid being flagged as spam by the group.
3 Sample Captions Combining Formats
Sample 1: Product Photo Post (Text + Multiple Photos)
OFFICE DRESS — WRINKLE-FREE SILK — 5 NEW COLORS ARRIVED THIS WEEK
100% high-grade polyester silk fabric — soft, cool, all-day wear without creasing.
Midi silhouette that flatters the hips — works for the office and evening events.
Available colors: Black, Ivory White, Navy, Blush Pink, Caramel Brown
Sizes: S / M / L / XL (size chart in last photo)
Price: VND 320,000/piece | Buy 2, get a free accessory scarf
Nationwide shipping via GHN — full refund for manufacturing defects
Comment "Color + Size" or DM to order
Sample 2: Video Product Review Post
REAL-WORLD TEST: MINI DESK AIR PURIFIER
I tested this mini air purifier for 2 full weeks and recorded everything unedited:
0:00 Unboxing and setup (5 minutes)
0:45 Noise level at 3 fan speeds (measured via app)
1:30 Smoke filtration test (incense in a closed room)
2:15 Cleaning the filter after 2 weeks
3:00 Honest verdict after 2 weeks of use
Price: VND 485,000 | 12-month warranty
DM for questions or to place an order
Sample 3: Poll + Text to Drive Engagement
QUICK POLL: WHERE DO YOU USUALLY BUY HOME APPLIANCES?
Putting together some research to share back with the group:
A. Electronics retailer (see it in person first)
B. Shopee/Lazada (best price, read reviews)
C. Facebook groups (trust recommendations from people I know)
D. Friend or family recommendation
Comment below if you have another reason. I'll share the results once we hit 50 responses.
Multi-Format Strategy for a Single Product
Many sellers follow a 3-post cycle for each new product:
- Photo intro post (Day 1): polished product photos, full specs, pricing
- Video review post (Day 3): real-world clip 1–3 minutes, addresses common questions
- Text + poll post (Day 7): gather feedback, generate interaction, remind audience of the product
Spacing posts a few days apart avoids triggering group spam filters and gives you a chance to reach members who log in at different times.
Managing Multi-Format Scheduling with Dang Bai Tu Dong
Dang Bai Tu Dong supports scheduling multiple post types (text, photos, video, links) across many groups in a preset sequence with customizable gaps between posts. This is practical when you need to cover 20–50 groups with different formats in a single campaign push.
See the full feature list and current pricing at dangbaitudong.vn (pricing as of April 2026; subject to change).
For more detail, see our guide on FB posting app on macOS.
For more detail, see our guide on scheduled FB post automation.
For more detail, see our guide on yearly billing savings calculator.
Frequently Asked Questions
Can I post photos and videos together in one Facebook group post?
No. Facebook group posts do not allow mixing photo and video media in a single post. Schedule them as two separate posts at least 2–4 hours apart to avoid spam reports.
Which format should I start with as a new seller?
Start with text + photos. It requires the least production effort and gives you a baseline for measuring engagement. Once you see what resonates, add native video to amplify reach further.
How many photos should I include in a single product post?
Three to five is the practical sweet spot. The first photo is the cover and must be your strongest image. Beyond eight photos, most viewers stop swiping before reaching the end.
Does scheduling posts reduce their reach?
No evidence suggests that scheduling itself reduces reach. What matters is posting during your audience’s active hours and producing content that earns genuine engagement (comments, saves, shares).
Can I reuse the same caption across multiple formats?
Yes, but adjust the call to action. A video post CTA can be “Watch to the end for the full review,” while a photo post CTA might be “Comment your size to reserve.” Same core message, format-appropriate action.